WEGADO
Commissioned
01. Overview
Yoni Yampolsky is a talented emerging director who approached me with a need for several artworks to support a bible—a professional pitch document for a TV series intended for directors and producers. My suggestion to Yoni was to leverage the digital platform to create something so visually striking that it would be impossible to ignore.
My role
UXUI\web designer and art director. Defining the need, characterizing the users, and leading the project from concept to a tangible product while coordinating with service providers for the site, such as developers and sound engineer
This project wasn’t defined by a standard problem-solution approach. The client came to me with a minimal need, but I tried to listen between the lines—to understand the end game.
Realizing that we were heading toward a complex website with animation and interactions took time,
both in terms of market research and understanding the users.
02. Persona
When it came to the user experience, since the site targets a very specific audience, we could afford to be more creative in certain areas—but we had to make sure the user stays engaged and doesn’t miss anything.
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We start with a bold animation and full-screen visuals.
Use of negative space to create tension
Use of scroll interactions in text-heavy areas
Flexibility and Efficiency
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03. UI guide lines
Pesaro 60 px
Pesaro 50 px
Instrument 20 px
Instrument 12 px
Pesaro 100 px
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04. Final design
Communication is the key
04. Testimonial
Yoni Yampulsky
Senior Content Marketing Manager and up coming producer
Yair is the rare: A visionary with heightened artistic sensibilities who can really manage a complex project, single-handedly, from A-Z is no easy task. To top it all off, his interpersonal skills are off the charts. I'd 1000% recommend him for any complex design project.